Monday, January 14, 2008

Acai Gets High Praise

Third Party Comparison of Exotic Superfruits Ranks Açaí as "Exceptional" Nutrient Source and "Highest Known" Antioxidant Strength

In a November publication of the “INSIDER”, Paul M. Gross, Ph.D., authors an article titled, Tracking Market Meteors: Exotic Superfruits. The article explores marketplace trends among six superfruits: açaí, goji, mangosteen, noni, pomegranate and seaberry.In his quantitative and qualitative assessment of nutrients and antioxidant strength, Gross recognizes the açaí berry as an "exceptional source of polyunsaturated fats (particularly oleic fatty acid) and dietary fiber. In addition the content of vitamin E, calcium, copper, potassium, magnesium and niacin in açaí are among the highest reported for plant foods."Gross ends his evaluation of açaí by noting that, "As measured by ORAC and phenolic concentration, antioxidant strength for the açaí is the highest known, exceeding the next closest food by three-fold."

On Gross's scale of 1-10 (10 = highest score), the açaí ranked 8 in nutrient density and diversity and is the only superfruit to receive a 10 in the category of antioxidant strength.On the same scale, mangosteen (Garcinia mangostana L.) received a "1", the lowest rank, for nutrients and antioxidant strength. Similarly, the noni fruit (Morinda citrifolia L.) ranked a "2" in nutrients and "1" in antioxidant strength.In 2005, 4Life Research™ became the first company in history to successfully stabilize transfer factors in an açaí-rich beverage, the antioxidant powerhouse, RioVida®.

4Life Chief Scientific Officer Dr. Calvin McCausland: "Currently, our R&D Team is studying the role that transfer factors may play in antioxidant absorption to support overall good health. As evidenced by Gross's study, we know that açaí is a marvelous superfruit. But it's our transfer factor that distinguishes Riovdia in a superfruit beverage category all its own.4Life Founder and Chief Executive Officer David Lisonbee, concludes: "In terms of antioxidants and immune system support, 4Life Transfer Factor® RioVida is unparalleled. Some expect the superfruit beverage market to double by the end of 2008. Armed with RioVida, 4Life Distributors enjoy one of the most unique and praiseworthy beverage available anywhere in the world."

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Tuesday, August 28, 2007

World Golf Hall of Famer Endorses 4Life Transfer Factor At Pro Golf Tournament

August 21, 2007 (Salt Lake City, Utah) – 4Life Research™ executives played with the pros at the Sorenson Champions Challenge pro golf tournament, where 4Life sponsored the Million Dollar Hole-In-One.

Proceeds from this year's two-day tournament will go to two children’s charities: Art Works for Kids (AWFK) and American Indian Services (AIS).

4Life® Founder and CEO David Lisonbee: "This is 4Life's third year sponsoring the Champions Challenge Million Dollar Hole-In-One. We're very pleased to associate with a PGA-sanctioned event dedicated to raising funds for Art Works for Kids and American Indian Services."
4Life President Steve Tew: "This is exactly the type of high-profile, family-oriented event that distinguishes our great state of Utah."

World Golf Hall of Famer and popular PGA commentator Johnny Miller's endorsement of 4Life Transfer Factor® on the 9th hole gave the 4Life staff an important talking point with local visitors, out of state guests, and pro players alike.

http://www.transfer-factor-4-life.com

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Thursday, August 09, 2007

4Life Appears in Direct Selling News Annual Review

Salt Lake City, Utah (August 8, 2007) 4Life Research™ recently appeared in the 2007 Direct Selling News (DSN) Annual Review. The 258-page book is a compendium of the best industry articles of 2006, and represents a who's who list in network marketing.

In his introductory article, A Bright Future, John Fleming, DSN's Publisher and Editor in Chief writes: "Perhaps the most unusual feature of the direct selling channel of distribution is that it's a people-driven channel driven by passion."

In the November, 2006 DSN cover story, The World of Liquid Supplements, author Barbara Seale relays that after two years of research in May of 2005, 4Life put its flagship product, Transfer Factor, into RioVida, the only beverage in the world that contains transfer factors. She quotes Trent Tenney, 4Life Senior VP of Marketing: "Liquids cross barriers... RioVida has enabled us to get Transfer Factor to many people around the world."

In South Korea: A Rising Star, the Direct Selling News contacted Jason Norton, Vice President International, who states: "We focus on improving people's lives... there is a renewed focus on overall well-being, and we're part of that."

Finally, In Building People, Families & Communities, Binaca Lisonbee, 4Life Co-founder, says: "I'm so proud to be involved with an organization where together we can do things that we could never do alone. It is definitely -as success in this industry is- a team effort."

In 2006 and 2007, 4Life distributors around the world have enjoyed well deserved local, regional, national, international and industry news. 4Life®, the leader in the development, production, and distribution of Transfer Factor immune support products, continues to post growth in more than 40 countries around the world.

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